Instagram is the third largest social media network after Facebook and YouTube. But what made this photo-sharing application so successful since its launch in 2010? Because it is leveraging key trends in the market and among consumers. Read on to see why you should start using Instagram as a small and medium business to also [...]
Social media is a conversation. Author Amy Jo Martin said it best: “It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” […]
Social media is part of the daily activities for digital agencies. In fact, external agencies are responsible for 22% of social media activities. One would therefore think that agencies are most active online and in social media to show their creativity and out-of-the-box thinking. But is that the case? Do [...]
Many experts share their feedback about what will be hot (or not) in the new year, or in other words, predictions for the business world. And we want to see what our network thinks about what trends will be important in 2017, mainly for the fields of communication, social media [...]
What do You Predict? We would love to get your predictions as to what will impact communications, social media as well as small and medium businesses (SMB) in 2017. […]
The potential of Twitter is HUGE. Still, many companies do not benefit from the micro-blogging social media network – they just don’t see the use for it! Why do companies avoid Twitter? There’s no other network giving companies the possibility to get access to relevant information in a flash. This beginner’s guide will help you [...]
Foto vom Finale in der Kongresshalle am 15. September (fotografiert von Sofie Wassmer). Wir sind gerade zurück von der dmexco, DEM Event für die digitale Branche, das am 14. und 15. September stattfand. Mit vielen Vorträgen rund um Daten, Medien, Videos, Content Marketing, Virtual Reality und Augmented Reality [...]
Hashtags are the SEO keywords of social media. But not all social media networks support these tags. 97% of brands on Twitter use hashtags but did you know that the amount of hashtags you use affect the engagement and results of your messages? Get the key insights about hashtags and for each social media platform. [...]
The “Trending Topics” on social media are a phenomenon that revolutionized the distribution of content and information. In the past, the information we received was from newspapers, the radio, the television or conversations with neighbors. Today, the same information is available through the many social media networks. As a company, it is your opportunity to [...]
Social media has become a staple of many people’s online diet. And with more than 30% of the world’s population active on social media, it brings MANY opportunities for businesses. But with more than 90 different networks, how do you share your stories on multiple platforms to get more visibility and reach more customers? [...]
